Five stages. You pay for the ones you want measured.
A guest's arrival runs from the curb to the seat. Every stage below can be measured — but only from data that records it. Buy the complete audit, or buy the stages you already have the data for and add the rest when you have it.
Not sure which stages you need? Start with a
free venue review — twenty minutes, no data required.
We work out what you have, what is worth measuring, and whether the audit is the right
call at all. Often it is not, and I will say so.
The five stages
1Approachrequires Park
How do guests get to the building, and when do they arrive?
Establishes whether arrival congestion is a road problem or a pricing problem. The two look identical from inside the building and call for opposite responses.
You supply
Traffic and routing data for the approach corridors on event days
Counts from ingress points, cordon cameras, or your traffic management contractor
2Parkthe base stage
What is the parking operation actually worth, and where does it leak?
Event demand tiering. Utilization and sell-out. Price realization and leakage. Channel mix. Demand response to price. Inventory and space-class allocation.
You supply
Parking transaction records, per event, at the transaction level
Inventory and space-class definitions by lot and deck
3Walkrequires Park
What happens between the car and the gate?
Distinguishes a lot that is empty because it is overpriced from one that is empty because nobody can find it. Parking data alone shows that a lot is empty; it cannot say which of those it is.
You supply
Which gate each lot feeds, and the walking route between them
Any wayfinding or signage audit you have had done
4Gaterequires Park
How long does ingress take, and where does the queue form?
Joins parking arrival timing to ingress timing — the only way to see whether a lot that fills early is creating a queue at a gate an hour later.
You supply
Turnstile or ticket scan timestamps, per gate
Gate staffing levels by event
5Seatrequires Park + Gate
How long does curb to seat actually take, and what does it cost?
Quantifies elapsed curb-to-seat time and what late arrival costs in pre-event spend. This is the number that makes an arrival problem a commercial problem rather than an operational one.
You supply
Scan timestamps joined to parking transactions
Per-event food and beverage totals, if you want the spend effect
Fees
Scaled to venue capacity
Complete audits begin at $41,000. Individual stages begin at $5,500.
Three capacity tiers — under 20,000, 20,000 to 50,000, and 50,000 and above. The complete audit is priced roughly 22% below the sum of its stages. Full schedule on request: eric@curbtoseat.com
The guarantee
If the audit does not identify at least three times its fee in addressable upside, you do not pay the balance.
Applies to the Park stage and to the complete audit. Approach, Walk, and Gate are measured in time and throughput rather than dollars, and carry no revenue guarantee.
How it works
Park is the base
Every other stage joins to parking transaction data. Park can be bought alone; the others cannot be bought without it. This is structural, not commercial — the joins do not exist otherwise.
Seat needs Gate
Curb-to-seat elapsed time is scan timestamps joined to parking transactions. Without the Gate stage there is nothing to join.
Timeline
Park alone runs three to four weeks from data receipt. Each additional stage adds about a week. The complete audit runs eight to ten weeks.
Data first
The clock starts when usable data arrives, not at signature. A short data-readiness call happens before anything is scoped.
Payment
Half on commencement, half on delivery. Net thirty.
Travel and expenses
At cost, without markup. Anything over $500 agreed in advance.
Re-runs
A repeat of any purchased stage within twelve months is half price, provided the data format has not changed.
On the stages you do not buy. A stage that is not purchased is not estimated, inferred, or hinted at. Where a stage is listed as not covered, the report makes no claim about it at all. These are not omissions or upsells dressed as findings — each one requires data that records something the engagement did not receive.
Start with a data-readiness call
That call is the free venue review.
Twenty minutes, no cost, no data required — we establish what you actually have before
anyone commits to a scope. A written summary follows within two business days.
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